PMMI, owner and producer of PACK EXPO International 2012 (McCormick Place, Chicago; Oct. 28-31), is pleased to announce the Pro Mach family of companies is using a custom sponsorship package to maximize the reach and power of PACK EXPO.
With 1,800 exhibitors and 1.1 million net square feet, PMMI expects 46,000 attendees at PACK EXPO International 2012, which has been sold out of exhibit space since July. But according to Jack Aguero, VP Business Development & Marketing, Pro Mach, that figure is only a benefit if the exhibitor’s messages get the right attendees.
“PACK EXPO consistently delivers extremely high-quality attendees, real decision makers,” says Aguero. “But especially in a show of this size and scope, our success as exhibitors lies in how effectively we reach them. In other words, how well we market our presence makes all the difference to the return on our PACK EXPO investment.”
Pro Mach has more than a dozen divisions exhibiting, each with its distinct identity:
Allpax (Booth #3910)
Matrix (Booth #853)
Axon (Booth #3919)
Orion (Booth #4019)
Brenton & Currie by Brenton (Booth #4013)
Ossid (Booth #3913)
Edson (Booth #760)
Rennco (Booth #4016)
Federal (Booth #1878)
Roberts PolyPro (Booth #3916)
Fowler (Booth #3906)
Shuttleworth (Booth #4010)
ID Technology (Booth #4021)
Wexxar/BEL & IPak (Booth #4006)
Labeling Systems (Booth #3921)
Among the many high-visibility tactics of the custom package, Pro Mach divisions Federal & Fowler are two of the co-sponsors of the Beverage Cooler lounge.
“With this many Pro Mach divisions on site, striking a successful balance between communicating distinct brand messages and an overall corporate brand is critical,” Aguero says, “Our PACK EXPO sponsorship package allows us to reach these high-quality customers and optimize the time and resources that go into exhibiting.”
“Pro Mach is a long-time supporter of PACK EXPO and PMMI, and understands the importance of marketing their presence at the show — before and during the event. We’re more than happy to help them achieve their goals,” says Jim Pittas, vice president, Trade Shows, PMMI. “Convening packagers, processors and their supply chain partners for the end purpose of helping them all succeed, is the cornerstone of PMMI’s Strategic Vision.”
[info] More info: