Hannover MESSE

MDA champions Industry 4.0 at HANNOVER MESSE

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Manufacturers of power transmission and control technologies have an important part to play in bringing about the intelligent, self-optimizing and autonomous manufacturing processes of Industry 4.0. Their innovative power transmission, fluid power, motion control and drive solutions facilitate integration across control and production processes and yield major improvements in productivity and energy efficiency. In 2015, the world’s leading manufacturers of these products and solutions will present their latest innovations for tomorrow’s factories at the MDA (Motion, Drive & Automation) show in Hannover, Germany. MDA is staged at HANNOVER MESSE in alternate years and is the leading trade show for the power transmission and control industry. With over 1,100 exhibitors and about 80,000 visitors from all around the world, it is shaping up to be a major visitor magnet at HANNOVER MESSE 2015 (13 to 17 April).

“MD will very likely be fully booked yet again. The show is of great importance for the power transmission and control industry and so is generating immense interest. By providing multiple points of intersection and synergy with key industrial users, HANNOVER MESSE offers this industry excellent opportunities for new leads and new business,” said Marc Siemering, Deutsche Messe’s Senior Vice-President responsible for HANNOVER MESSE.

For example, in 2015, MDA exhibitors who make gearboxes for wind turbines will benefit enormously from the show’s physical proximity to the Wind show in Hall 27, which features companies from all areas of the wind energy industry. Further synergies will stem from the MobiliTec show, which intersects with MDA in Hall 27 and is organized by the German Engineering Federation (VDMA) and Germany’s Research Association for Power Transmission Engineering (FVA). MobiliTec is dedicated to hybrid and electric powertrain technologies, mobile energy storage and alternative mobility technologies. These are all areas which use power transmission and control technology. MDA will also share multiple points of synergy with the Industrial Automation show and with the ComVac show for compressed air and vacuum technology.

MDA 2015 will be staged in the new exhibition halls 19 and 20 and in halls 21 to 25. Many major industry players have already booked exhibition space. Among them are Altra, Bosch Rexroth, Freudenberg, KTR, Norgren, SKF, Parker Hanifin, Schaeffler, Trelleborg and ZF Friedrichshafen. The Industrial Automation show will also be home to providers of power transmission and control technologies, including such notable names as FESTO, Lenze, Siemens and Wittenstein.

Schaeffler AG has been exhibiting at MDA for many years. Its managing board member Robert Schullan explains the show’s importance to his industry: “Global providers of power transmission technology value MDA as a powerful visitor magnet that brings them face-to-face with high numbers of existing and potential customers and partners from around the world. In this sense, MDA is the ideal platform for Germany’s power transmission and drive technology industry to tap directly into the strong worldwide demand for its quality solutions.” Robert Schullan also chairs the MDA Executive Committee and the Power Transmission Association within the German Engineering Federation (VDMA).

Schullan’s views are echoed by Hartmut Rauen, who is the VDMA management board member in charge of power transmission and fluid power: “MDA is the premier showcase for exploring and addressing the all-important topics of resource-efficient production and high-performance, energy-efficient products. It is an opportunity for the German mechanical and plant engineering industry to showcase its credentials as a premium provider and innovation leader that enjoys worldwide demand. This is especially true of the industry’s power transmission and control products, which play a key part in the smart, integrated factories of Industry 4.0.”

In addition to MDA in Hannover, Germany, Deutsche Messe organizes MDA events overseas in key growth markets. These include PTC ASIA in Shanghai, MDA SOUTH AMERICA in São Paulo, MDA INDIA in Delhi, MDA NORTH AMERICA in Chicago, and WIN (World of Industry) in Istanbul.


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