The Motek international trade fair for automation in production and assembly, and the Bondexpo, international trade fair for bonding technology, have been officially launched on their new digital trade fair platforms, namely Motek-Virtual and Bondexpo-Virtual. Immediately after postponing the scheduled trade fair dates in 2020 to next year, trade fair promoters P. E. Schall GmbH & Co. KG acted quickly and officially opened the new digital meeting place for suppliers and users of industrial automation. Exhibitors are showcasing their trade fair highlights, product innovations and sustainability features in a compact format in attractive, ideally structured virtual showrooms, along with web-based presentations with the help of a webcast function. Valuable leads and perfectly matched business contacts are generated for the international expert audience by the integrated RFQ for individualised problem-solving on the landing page of the virtual trade fair duo.
“Due to the spread of the corona virus, most trade fairs are being cancelled this year – all over the world. The lack of contact with potential customers and missed opportunities for presenting new products are a tremendous challenge, above all for the B2B sector. And thus we’re very thankful that P. E. Schall GmbH & Co. KG responded quickly by setting up Bondexpo as a virtual event,” says Ralph Weidling, managing shareholder of Weicon, manufacturers of special products for industry represented in over 120 countries around the world by more than 1200 sales partners. “The virtual alternative can be used very conveniently, at no risk and without expense. This provides us with the opportunity of presenting our new products to an interested expert audience and increasing anticipation for the next on-site events. Although offerings of this sort are unable to lastingly replace the interpersonal, professional exchange of ideas and experience which takes place at a trade fair, we’re nevertheless optimistic that online communication can make a considerable contribution to getting through the crisis mutually.”
Intelligently Networked Technology Meeting Place for Expert Visitors
For numerous exhibiting companies, the Motek/Bondexpo trade fair duo is a very important event for launching the fall trade fair season each year. Industrial users need practically implementable and economically efficient automation solutions for upcoming, far-reaching production requirements – especially in economically difficult times. Already today with its new virtual format for the 39th Motek and the 14th Bondexpo, the globally recognised industry event is offering visitors the opportunity of gathering information concerning trade fair highlights for 2020, product innovations and news concerning sustainability at a single digital marketplace in a concise and compact manner.
With the help of the integrated, thematically focused search engine, expert visitors at the virtual trade fair can select any desired information concerning the trade fair nomenclature in an optimum fashion, or collect relevant, targeted matches for their business by entering keywords. What’s especially clever is the fact that in the end, a functional hit list is generated. Visitors are thus provided with the opportunity of sending individualised RFQs to the exhibitors included in the highly qualified search results, in order to work out special solutions by means of an extensive exchange of information – like they would at an on-site event. Suppliers and users are thus provided with ideal conditions for setting out on their mutual path towards best possible attainment of their goals for everyday industrial practice. The spectrum of products and services showcased by Motek/Bondexpo including components, assemblies, subsystems and complete systems for automated production and assembly, combined with joining technology as an essential constituent of industrial manufacturing, is continuously available to expert visitors at the new virtual technology venue in an ideally structured manner.
“We’re convinced that Motek-Virtual offers a promising alternative for gathering information concerning industry trends in an uncomplicated manner in our current situation. Visitors are able to familiarise themselves with numerous innovations very quickly. At igus, this falls under the mission statement ‘Tech up, costs down. That’s our job.’ – with over 100 motion plastics innovations this year which verifiably and sustainably improve technology and reduce costs” says Oliver Cyrus, head of public relations and advertising at Igus GmbH concerning the new opportunities provided by Motek.
However, Motek/Bondexpo-Virtual will definitely not replace personal, face-to-face dialogue. Not only is the world of industrial automation looking expectantly to the future, i.e. next year when it will once again be possible to invite customers directly and explore and develop complex applications in close, individual contact. The next Motek international trade fair for automation in production and assembly will take place at the Stuttgart Exhibition Centre together with Bondexpo from the 5th through the 8th of October, 2021 – accompanied by the extended range provided by Motek/Bondexpo-Virtual.
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