As recently announced by Mesago Messe Frankfurt, this year’s SPS, which is taking place from 23 – 25 November 2021, will have a hybrid format. By connecting the physical world of the fair with a digital add-on, the organizer will be creating a holistic trade fair experience offering those interested around the world the chance to be part of the SPS 2021.
This year, following a year of almost entirely online experiences, Mesago Messe Frankfurt is once again focusing on an in-person event, accompanied by the online concept “SPS on air”. In tandem with the physical fair in Nuremberg, where attendees will once again have an opportunity to meet and interact in person, experience products and solutions live, and delve deeper into the subject matter, a live studio on the exhibition grounds will be broadcasting an extensive program consisting of top-class keynotes, presentations on current automation topics, discussion panels, and on-site impressions. The involvement of experts at the event allows for a range of live contributions and expert discussions.
“SPS on air” to focus on the latest trends in automation
Expert presentations, panel discussions, interviews with experts, or workshops on specific tops – the range of offerings is wide and varied, and will be available both online, as well as after the event. The main areas of focus of the “SPS on air” will be the Digital Transformation / Industry 4.0, Industrial Communication, Safety and Security, New Logistic Methods and Robot Integration, Data-Driven and Intelligent Concepts for Control and Visualization, and Use Cases for AI. Mesago is thus creating a link with the physical SPS. Many of the products, innovations, and solutions that await visitors on the exhibition grounds will be covered in a variety of ways on the digital platform.
“Trade fairs provide an opportunity to build and cultivate business relationships, to network with others, and experience the various products and offerings with all of your senses. Online offerings can never replace that. However, for those who cannot attend the SPS in person this year, the “SPS on air” provides an opportunity to follow the SPS 2021 digitally and we hope that next year, they may once again be able to visit us on site,” says Sylke Schulz-Metzner, Vice President SPS at Mesago.
The various channels of the “SPS on air” will give online visitors, exhibitors, and speakers an opportunity to connect with one another, ask questions, have discussions, and also strengthen and establish new relationships.