Where the boundaries between the real and digital worlds are blurred, there exists a space for new ideas and hybrid concepts: Bolstered by this motif, the automation specialists at Pepperl+Fuchs are now combining their exhibit at the SPS trade show in Nuremberg (November 23 – 25, 2021; Hall 7A, Stand 330) with the company’s free «Digital Expo» digital show (November 15 – 26, 2021) for the very first time.
The aim of the project is to establish an interplay between the respective advantages of analog and digital communication under the motto «Your Future Automation» and to transform both events into a holistic hybrid experience for visitors.
Face-to-Face Dialog at the Trade Show, Supplementary Content in a 3-D Environment
To achieve its aims, the company is using the virtual, browser-based 3-D environment Digital Expo for new, detailed exhibits on its products and solutions for factory and process automation. At the same time, these 3-D models, supplemented by a few selected classic trade fair exhibits, will be presented in adapted form on digital «touch tables» at the SPS in Nuremberg. Visitors can discuss the digital exhibit directly with experts from Pepperl+Fuchs.
After visiting the SPS, they can then re-engage with the products they saw there at the virtual Digital Expo should they wish. The Digital Expo will also provide further digital content, such as brochures or 3-D animations. Additionally, live presentations from the SPS will as well be shown exclusively via stream within the Digital Expo.
A Focus on the Future of Automation Technology
At both events, Pepperl+Fuchs will address three major focus points of automation technology. All content will be available in both German and English:
• E-Mobility—New Solutions for New Production Processes
• Functional Safety—from Extraordinary Products to Customized Safety Concepts
• Industrial Communication—Digitized Processes for Hazardous Areas