Airwork Pneumatic Equipment s.r.l. now uses a 3D CAD catalog by CADENAS GmbH for the digital marketing of its pneumatic components for industrial automation. The product portfolio on includes detailed 3D CAD models of Airwork components, such as a range of ISO-compliant cylinders (ISO 6432, ISO 15552, ISO 21287), stopper as well as rodless cylinders, valves, rod locks, guide units and accessories. Thanks to extensive metadata and 3D previews, engineers and designers can now easily find the right variant of an Airwork component and download it in one of over 150 native and neutral CAD formats.
Speeding up design processes
Due to permanent deadline pressure in product design, the time spent on unproductive activities such as product research and collecting the necessary data sheets should be as short as possible. Engineers today therefore need fast access to extensive product information. For this reason, Airwork decided to introduce a 3D CAD catalog that makes all products available for download with just a few clicks.
«With our digital catalog, we want to meet the needs of engineers who are increasingly looking for ready-to-use solutions for their design projects and want to consistently include our 3D CAD models from the initial phase to the realization of a new machine or application,» says Luca Cipollini, Sales Manager at Airwork. «We decided to work with CADENAS GmbH because we consider them to be the leading and most well-known partner for the creation of digital product catalogs with a focus on pneumatic automation. In addition, future potential and marketing opportunities align best with our growth goals.»
Statistical data and qualified leads from CAD downloads
For manufacturers who distribute their 3D CAD models online, every download is a qualified lead. With the statistical tools included in the CADENAS catalog service, Airwork can analyze the data collected through CAD downloads and use it for internal sales and marketing strategies. With over 666 million downloads of CAD models on the download portals www.3DfindIT.com and www.PARTcommunity.com recorded in 2020, there is a huge potential to reach new customers and markets. «We believe that the distribution of our products on the nearly 100 portals cooperating with CADENAS will boost the popularity of our brand. Especially among the companies and engineers who don’t know us yet and from whom we can mutually benefit in terms of collaboration and development,» adds Luca Cipollini.