At SPS 2025, B&R Industrial Automation, a division of ABB focused on Machine Automation, will unveil a significant advancement in motion technology aimed at assisting manufacturers in tackling today’s major challenges: reduced product life cycles, growing customization demands, and the necessity for seamless connectivity between machines and systems. The worldwide product unveiling will occur from November 25–27 in Hall 7, Booth 206 at SPS 2025, showcasing live demos and professional consultations
Attendees at the B&R booth can engage with the new motion system firsthand and explore the newest innovations via 26 live demonstrations and hands-on interactive stations. Highlights feature immediate format transitions, minimizing setup time from hours to seconds, and coordinated multi-axis movement, lowering energy consumption while maintaining micro-level accuracy.
B&R specialists will be on hand for comprehensive conversations regarding personalized automation solutions designed for particular production requirements. “Each application challenge encountered by our clients serves as a fresh basis for teamwork,” highlights Florian Schneeberger. “We collaborate closely with our partners to transform complexity into opportunity and provide solutions that perfectly suit their needs.”
B&R’s long-standing presence at SPS reflects its commitment to building lasting customer relationships and shaping the future of industrial automation. Through technological innovation and close collaboration, B&R continues to support manufacturers in developing future-ready systems that meet the demands of a rapidly changing market.